BLACK+DECKER

Product Marketing
Written By Visuable
 

BLACK+DECKER

I had the exciting opportunity to contribute to a groundbreaking project at BLACK+DECKER, where the company became one of the pioneers in creating a smart under-cabinet lighting kit compatible with Alexa.

Product Marketing

 

Project Overview

From in-depth leadership interviews and industry features to press releases, product launches, email campaigns, SEO-driven website copy, and long-form articles, I ensured every piece of content aligned with the new brand direction while driving measurable visibility and engagement. 

 

The Results

I partnered cross-functionally with leadership, product, and sales teams to extract compelling narratives and translate them into clear, strategic messaging, including published industry features like the Spotlight on Leadership story recognizing Britney Crisafulli’s 2025 40 Under Forty honor. The result was a cohesive content ecosystem that strengthened brand authority, supported product growth, and positioned Taco as both an industry leader and an employer of choice.

 
Visuable

Award-winning Top Squarespace Expert agency creating high-end Squarespace 7.1 websites with Fluid Engine. We deliver branding, copywriting, SEO and AIO strategies, membership, course, subscription, scheduling and ecommerce platforms (Squarespace and Shopify). Since 2015, we’ve helped 1,500+ brands across B2B, Food & Drink, Technology, Creative, Health & Wellness, personal brands and non-profits grow online. Meet us: visuable.co.

http://www.visuable.co
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