Taco Inc.
Taco Inc.
At Taco, I owned and elevated the company’s content, communications, and PR strategy, leading strategic planning and execution during a major 2025 rebrand. This wasn’t just a visual refresh; it required redefining and operationalizing the brand voice across every touchpoint.
SEO - copywriting - email campaigns
Project Overview
From in-depth leadership interviews and industry features to press releases, product launches, email campaigns, SEO-driven website copy, and long-form articles, I ensured every piece of content aligned with the new brand direction while driving measurable visibility and engagement.
The Results
I partnered cross-functionally with leadership, product, and sales teams to extract compelling narratives and translate them into clear, strategic messaging, including published industry features like the Spotlight on Leadership story recognizing Britney Crisafulli’s 2025 40 Under Forty honor. The result was a cohesive content ecosystem that strengthened brand authority, supported product growth, and positioned Taco as both an industry leader and an employer of choice.
