Amazon
Amazon
Contributed to the launch of one of BLACK+DECKER’s first Alexa-enabled smart under-cabinet lighting kits, leading the content strategy and execution for the Amazon product page to drive visibility, engagement, and conversion.
Amazon product launch & A+ content strategy
The Challenge
Launching an innovative smart home product in a competitive Amazon marketplace
Standing out within a crowded lighting category
Meeting strict Amazon content and brand guidelines
Effectively communicating both technical features and lifestyle benefits
The Strategy
Developed an Amazon-first content approach focused on conversion, discoverability, and visual storytelling:
A+ content strategy: Designed enhanced content to improve engagement and conversion
SEO optimization: Crafted keyword-driven copy to improve search ranking
Visual storytelling: Balanced product features with real-life use cases
Platform compliance: Ensured all content aligned with Amazon’s guidelines and best practices
Execution
Wrote SEO-optimized product copy including titles, bullets, and descriptions
Developed strategy for A+ content, including layout, messaging, and hierarchy
Guided creative direction for product imagery and video content
Collaborated cross-functionally to ensure brand and platform alignment
Built a cohesive product page experience designed to educate and convert
Key Results & Impact
Achieved “Amazon’s Choice” designation
Ranked among top search results within category
Increased product visibility and discoverability
Supported strong launch performance and conversion
Positioned BLACK+DECKER as an early innovator in smart lighting
Demonstrated the power of A+ content and SEO in eCommerce success
Created a high-performing product page that balanced education and conversion
Contributed to a successful product launch within a competitive marketplace
