Bloom Daily Planners x Bostitch Office
Bloom Daily Planners x Bostitch Office
Managed the partnership between Bostitch Office and Bloom Daily Planners, developing and executing a co-branded sweepstakes campaign designed to drive engagement, expand reach, and align both brands around productivity and organization.
Brand Partnership & sweepstakes campaign
The Challenge
Identifying a complementary brand partner that aligned without competing
Creating a campaign that resonated with shared audiences
Driving engagement during a highly competitive New Year timeframe
Delivering value through both brand storytelling and product bundling
The Strategy
Built a co-branded campaign centered on alignment, seasonality, and lifestyle positioning:
Strategic partnership: Selected a like-minded brand in planning and organization
Seasonal relevance: Positioned campaign around New Year productivity and fresh starts
Bundle value: Combined products to create a compelling, lifestyle-driven prize
Multi-channel support: Leveraged social, email, and landing page integration
Execution
Developed and launched the Productivity & Positivity Sweepstakes
Created a bundled prize including planners, stickers, binders, notebooks, and Konnect organizing products
Executed collaborative social media posts across both brands
Supported campaign with email marketing and a dedicated landing page
Structured giveaway with 1 grand prize winner and 50 runners-up
Key Results & Impact
15,000+ sweepstakes entries
Expanded audience reach through cross-brand collaboration
Increased engagement across social and email channels
Strengthened visibility for Konnect product line within a lifestyle context
Successfully aligned two complementary brands to create a mutually beneficial campaign
Positioned Bostitch Office within a broader productivity and lifestyle conversation
Demonstrated the effectiveness of co-branded campaigns in expanding reach and engagement
Built a framework for future strategic brand partnerships
