Scholastic x Bostitch Office
Scholastic x Bostitch Office
Owned and led the partnership between Bostitch Office and Scholastic, developing and executing the SharpMinds Sweepstakes, a purpose-driven campaign designed to support teachers while driving large-scale engagement and brand visibility.
Brand Partnership & sweepstakes campaign (sharpminds)
The Challenge
Activating a meaningful campaign for a core audience (teachers)
Standing out during a highly competitive, seasonal social movement
Driving both participation and awareness at scale
Aligning brand messaging with a genuine give-back initiative
The Strategy
Built a community-first campaign centered on impact, amplification, and participation:
Purpose-driven positioning: Aligned with the Clear The List movement to support teachers directly
Multi-channel amplification: Leveraged PR, social, email, and influencer partnerships
Viral potential: Designed campaign to integrate with existing hashtag momentum (#ClearTheList)
Audience alignment: Focused messaging around teachers and classroom support
Execution
Awarded 50 teachers with $100 each to help fund classroom supplies
Led full marketing and PR strategy, including:
Press releases and media outreach
Social media campaign development
Influencer partnerships
Email marketing campaigns
Interviews and brand storytelling
Activated campaign across platforms to drive awareness and participation
Integrated seamlessly into the broader #ClearTheList social movement
Key Results & Impact
40,000+ sweepstakes entries
Contributed to a viral moment on Twitter (#ClearTheList)
Significantly increased brand visibility and audience engagement
Strengthened connection with teacher and educator communities
Positioned Bostitch Office as a brand that actively supports educators
Demonstrated the power of purpose-driven marketing in driving engagement at scale
Successfully tapped into a cultural moment to amplify reach and relevance
Built a repeatable framework for cause-based partnerships and campaigns
