Chewsi Dental
Chewsi Dental
Led the communications and web content strategy for the launch of Chewsi Dental, building the brand’s voice and digital messaging from the ground up to introduce a first-of-its-kind dental savings app to both consumers and providers.
Brand Communications & web content strategy
The Challenge
Launching a new, unfamiliar product category in the dental space
Need to clearly communicate value to two distinct audiences: consumers and dentists
No existing brand voice or messaging framework
Drive both app sign-ups (consumers) and network adoption (dentists)
The Strategy
Developed a dual-audience content framework focused on clarity, differentiation, and conversion:
Voice development: Created the brand’s tone of voice and verbal identity
Education-first messaging: Simplified complex concepts into clear, digestible content
Audience segmentation: Tailored messaging for both consumers and dental providers
Conversion-focused UX writing: Guided users toward app downloads and network sign-ons
Execution
Wrote core website copy, including:
Homepage
What is Chewsi
How It Works
What Makes Us Different (for both consumers and dentists)
Developed messaging that clearly positioned Chewsi as a unique alternative in the dental space
Ensured consistency in tone, clarity, and value proposition across all pages
Structured content to reduce friction and drive user action (app sign-ups and provider onboarding)
Key Results & Impact
Established a clear, differentiated brand voice at launch
Improved user understanding of a new product category
Supported conversion goals for both consumers and dentists
Built a scalable messaging foundation for future marketing efforts
Positioned Chewsi as a distinct, accessible solution in the dental industry
Bridged the gap between complex service offering and user comprehension
Enabled growth by aligning messaging with both acquisition and adoption goals
Created a strong foundation for brand, product, and marketing expansion
