IAAP Summit | Administrative Professional Conference
IAAP Summit | Administrative Professional Conference
Led the strategy and execution for Bostitch Office’s presence at the IAAP Summit, creating an interactive, product-focused booth experience designed to engage administrative professionals and drive high-quality lead generation.
Event strategy & execution
The Challenge
Standing out in a crowded trade show environment
Effectively showcasing everyday office products in a compelling way
Driving booth traffic and meaningful engagement
Managing end-to-end event logistics across multiple touchpoints
The Strategy
Developed an experience-driven approach centered on interactivity, relevance, and audience alignment:
Real-life product application: Designed a fully staged desk setup to demonstrate products in action
Engagement-first activation: Introduced a gamified giveaway (Plinko) to attract and retain booth visitors
Audience targeting: Tailored experience specifically for administrative professionals
Integrated promotion: Supported event with social media and email campaigns
Execution
Managed full event planning and logistics, including:
Booth coordination and setup
Attendee travel, hotel, and scheduling
Graphic design and production
Concepted and executed a live desk environment showcasing product use cases
Created and implemented an interactive Plinko giveaway experience
Led promotional efforts across email and social media
Coordinated on-site execution and team management throughout the three-day event
Key Results & Impact
400+ leads generated
Most visited booth at the event
Maintained 20+ person lines consistently
Secured multiple partnership opportunities on-site
Transformed standard product displays into a highly engaging, experiential activation
Demonstrated the effectiveness of interactive, audience-specific booth design
Increased brand visibility and interest within a targeted professional audience
Reinforced Bostitch Office as a go-to brand for workplace solutions
