BLACK+DECKER® PureOptics™ LED

Written By Jaclyn Pelopida
 

BLACK+DECKER® PureOptics™ LED

Led the social media and content strategy for PureOptics’ TikTok launch, establishing the brand’s presence on a new platform through creative, product-driven storytelling.

TikTok Launch & content strategy

Visit PureOptics LED's TikTok
Visit PureOptics LED's TikTok
 

The Challenge

  • Launching on TikTok with no existing presence

  • Standing out in a highly saturated, trend-driven platform

  • Making traditionally static lighting products engaging in video format

  • Balancing product education with entertainment

 

The Strategy

Developed a content approach focused on relatability, creativity, and product integration:

  • Lifestyle-first content: Showcased products in real-life, relatable scenarios

  • Creative differentiation: Reimagined traditional lighting content with a fresh, scroll-stopping approach

  • Education + entertainment: Blended product features with engaging storytelling

  • Platform-native strategy: Designed content specifically for TikTok behavior and trends

 

Execution

  • Launched and managed the TikTok account from the ground up

  • Developed content concepts centered around lifestyle use cases

  • Produced short-form videos highlighting product functionality and design

  • Created consistent, visually engaging content tailored to platform trends

  • Iterated content based on early performance and engagement

 

Key Results & Impact

  • 10,000+ video views in first week

  • Established early platform traction and audience engagement

  • Validated TikTok as a scalable brand awareness channel

  • Successfully introduced PureOptics to a new, high-growth platform

  • Positioned lighting products within modern, relatable contexts

  • Demonstrated the effectiveness of short-form video for product marketing

  • Built a foundation for continued social growth and content experimentation

Jaclyn Pelopida
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