Rhode Island Mission of Mercy x Delta Dental of Rhode Island

Influencer Marketing & Brand Partnerships
Written By Jaclyn Pelopida
 

Rhode Island Mission of Mercy x Delta Dental of Rhode Island

Managed Delta Dental of Rhode Island’s partnership with the Rhode Island Mission of Mercy (RIMOM), leading strategy, logistics, and marketing for a large-scale, two-day free dental clinic serving the local community.

Brand Partnership & community event strategy

 

The Challenge

  • Coordinating a high-impact, multi-day healthcare event with complex logistics

  • Aligning multiple stakeholders including sponsors, healthcare providers, and volunteers

  • Driving awareness to both patients in need and volunteer participants

  • Ensuring seamless execution across operations, marketing, and PR

 

The Strategy

Developed a partnership-driven approach focused on community impact, visibility, and coordination:

  • Cross-functional alignment: Unified internal teams (communications, sales, professional relations) and external partners

  • Volunteer mobilization: Recruited and coordinated dental professionals and staff

  • Awareness campaign: Leveraged PR, email, and social to reach both patients and volunteers

  • Operational planning: Ensured all logistical elements supported a high-volume, efficient clinic

 

Execution

  • Served as primary liaison between Delta Dental and RIMOM

  • Coordinated 300+ dental professionals and volunteers, including internal teams and network dentists

  • Managed logistics for a large-scale clinic, including space planning across multiple buildings

  • Supported delivery of services including cleanings, X-rays, and fillings

  • Led marketing and communications strategy:

    • Press releases

    • Email campaigns

    • Social media promotion

  • Partnered with Providence Community Health Center as host site

 

Key Results & Impact

  • 2,000+ free dental procedures completed

  • 300+ volunteers and dental professionals coordinated

  • Successfully executed a 2-day large-scale community clinic

  • Increased awareness and participation through integrated marketing efforts

  • Strengthened Delta Dental’s position as a community-first, mission-driven organization

  • Delivered meaningful healthcare access to underserved populations

  • Demonstrated ability to manage complex partnerships and large-scale events

  • Elevated brand visibility through purpose-driven marketing and PR

Jaclyn Pelopida
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Delta Dental of Rhode Island