Taco
Taco
Led and elevated the company’s content, communications, and PR strategy during Taco’s 2024-2025 rebrand, transforming brand messaging into a cohesive, scalable system across all channels.
Brand content & communications strategy
The Challenge
Major rebrand requiring a full evolution of brand voice
Inconsistent messaging across channels and teams
Need to strengthen industry authority and visibility
Opportunity to better align content with product, leadership, and employer branding goals
The Strategy
Developed and operationalized a unified content and communications framework focused on:
Voice alignment: Defining and scaling a consistent brand voice across all touchpoints
Content diversification: PR, product marketing, advertising, thought leadership, and digital content
Narrative development: Translating internal insights into compelling external storytelling
Cross-functional integration: Aligning leadership, product, and sales messaging
Execution
Led strategic planning and rollout of content during the 2025 rebrand
Conducted leadership interviews to uncover high-impact stories and insights
Produced a wide range of content, including:
Press releases and product launch messaging
Email campaigns and SEO-driven website copy
Long-form articles and industry features
Partnered with leadership, product, and sales teams to ensure message consistency
Developed and published thought leadership content, including industry recognition features
Key Results & Impact
Established a unified brand voice across all communications
Increased brand visibility and industry presence through PR and content
Strengthened alignment across internal teams and messaging channels
Elevated thought leadership and executive visibility
Positioned Taco as an industry leader through strategic storytelling and PR
Supported product growth and market credibility with consistent messaging
Strengthened employer brand, helping position Taco as an employer of choice
Built a scalable content ecosystem to support long-term growth and brand consistency
