Taco
Taco
Led the email marketing strategy and execution for Taco, building a high-performing communication channel that supported trade shows, product launches, sales initiatives, and customer education at scale.
Email marketing strategy & lifecycle execution
The Challenge
Managing multiple email types across different audiences (customers, reps, sales teams)
Balancing promotional, educational, and time-sensitive communications
Driving engagement while maintaining consistency and frequency
Supporting broader marketing and sales initiatives through email
The Strategy
Developed a lifecycle-driven email approach focused on engagement, enablement, and conversion:
Full-funnel communication: From pre-show awareness to post-show lead nurturing
Audience segmentation: Tailored messaging for customers, reps, and internal teams
Content variety: Product launches, trade shows, promotions, and educational content (Taco University)
Consistent cadence: Maintained regular touchpoints to build familiarity and trust
Execution
Planned and executed 2–3 emails per week across multiple campaign types
Developed and wrote email content for:
Trade show promotions and follow-ups
Product launches and announcements
Time-sensitive sales campaigns
Taco University promotions (35,000+ audience)
Internal communications and sales enablement
Collaborated closely with design team on email templates and creative direction
Ensured messaging alignment across marketing, sales, and product teams
Key Results & Impact
56% average open rate
38% average click-through rate
Reached 35,000+ customers and reps
Delivered consistent engagement across a high-frequency send schedule
Established email as a core channel for marketing and sales alignment
Supported trade show success through lead nurturing and follow-up strategy
Increased product awareness and internal engagement through launch campaigns
Built a reliable, scalable system for ongoing communication and conversion
