Walmart
Walmart
Led the content strategy for the LockerMate by Bostitch and It’s Academic rebrand in partnership with Walmart, optimizing product listings to drive visibility, engagement, and performance across a large school supply catalog.
walmart ecommerce strategy & rebrand launch
The Challenge
Rebranding and launching products within a competitive retail marketplace
Ensuring consistency across two brand identities
Meeting Walmart’s strict content and merchandising guidelines
Driving discoverability across a broad product assortment
The Strategy
Developed a marketplace-driven approach focused on SEO optimization, consistency, and conversion:
SEO-first content: Keyword-optimized titles, features, and descriptions
Scalable content system: Standardized structure across a large product catalog
Visual storytelling: Combined product clarity with lifestyle-driven imagery
Platform alignment: Ensured all content met Walmart’s guidelines and best practices
Execution
Wrote and optimized 60+ product listings across locker organizers, lighting, pencil pouches, and shelving
Developed titles, feature highlights, descriptions, product details, specifications, and warranty copy
Contributed to creative direction for both studio and lifestyle photography
Ensured all product pages aligned with Walmart’s platform requirements and brand standards
Maintained consistency across both LockerMate and It’s Academic product lines
Key Results & Impact
Products ranked among the highest-rated school supply items on Walmart.com
Increased product visibility and shopper engagement
Built a scalable system for large catalog content optimization
Strengthened brand credibility across a major retail platform
Successfully supported a multi-brand rebrand and product launch within a major marketplace
Demonstrated the effectiveness of SEO + visual strategy in eCommerce performance
Elevated product positioning within a highly competitive back-to-school category
Established a foundation for continued growth and optimization on Walmart’s platform
