Bostitch Office

Influencer Marketing & Brand Partnerships
Written By Jaclyn Pelopida
 

Bostitch Office

Launched and managed the influencer program for Bostitch Office, building strategic creator partnerships to expand brand reach and drive authentic engagement, anchored by a high-impact Teacher Appreciation Week campaign.

influencer program & teacher appreciation campaign

 

The Challenge

  • Limited influencer presence and untapped creator partnerships

  • Need to engage a core audience of teachers in a meaningful way

  • Drive both awareness and participation within a short campaign window

  • Create a scalable influencer framework for ongoing growth

 

The Strategy

Developed a campaign-led influencer approach focused on community, relevance, and amplification:

  • Audience-first targeting: Partnered with teacher influencers aligned with the brand

  • Campaign integration: Built a flagship Teacher Appreciation Week Giveaway

  • Content at scale: Leveraged creators to produce high-volume, engaging content

  • Engagement-driven design: Structured campaign to maximize participation and sharing

 

Execution

  • Recruited and collaborated with 30+ teacher influencers

  • Produced 100+ pieces of content, including reels and carousel posts

  • Managed influencer relationships, content direction, and campaign coordination

  • Executed a week-long giveaway campaign to drive engagement and entries

  • Amplified campaign reach through strategic content distribution

 

Key Results & Impact

1-Week Campaign:

  • 258K impressions

  • 26K engagements

  • 2K link clicks

  • 40,000+ sweepstakes entries

  • +2,000% audience growth

  • Established one of the brand’s most successful annual campaigns

  • Transformed influencer marketing into a repeatable growth driver

  • Strengthened connection with the teacher community

  • Significantly increased brand visibility, engagement, and participation

Jaclyn Pelopida
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