Demme (Short Film)
Demme (Short Film)
Collaborated with director Alex Terreault to develop the official tagline for Demme, a dark, conceptual short film, creating a memorable line that captured the film’s tone, premise, and audience intrigue.
tagline development
The Challenge
Translating a bold, unconventional film concept into a single compelling line
Balancing dark humor with clarity and intrigue
Creating a tagline that would stand out on promotional materials and resonate with audiences
Aligning with the film’s unique narrative voice and genre
The Strategy
Developed a concept-driven approach focused on wordplay, tone, and memorability:
Narrative alignment: Rooted the tagline directly in the film’s premise
Creative wordplay: Leveraged a twist on familiar language to create intrigue
Tone setting: Balanced dark humor with shock value to reflect the film’s style
Visual integration: Ensured the tagline worked seamlessly across poster and film assets
Execution
Created the tagline: “Pleased to meat you”
Collaborated with the director to refine tone and alignment with the film’s vision
Integrated the tagline into the film and promotional poster
Ensured consistency across marketing materials
Key Results & Impact
Established a distinct and memorable identity for the film
Strengthened audience intrigue and recognition through creative positioning
Featured prominently in both the film and promotional assets
Supported the film’s premiere and visibility within the regional film community
Demonstrated the power of sharp, concept-driven copy in storytelling
Enhanced the film’s branding through clever, memorable messaging
Contributed to a cohesive creative direction across film and marketing
Supported continued momentum for the director’s work within the New England film scene
