Empowering Pumps & Equipment x Taco

Influencer Marketing & Brand Partnerships
Written By Jaclyn Pelopida
 

Empowering Pumps & Equipment x Taco

Managed the ongoing partnership between Taco and Empowering Pumps & Equipment, developing and coordinating a multi-channel marketing program designed to increase brand visibility, thought leadership, and industry engagement.

strategic partnership & integrated marketing

 

The Challenge

  • Maintaining consistent visibility in a competitive B2B industry

  • Coordinating multiple content formats and campaigns across platforms

  • Positioning Taco’s experts as credible industry voices

  • Aligning partnership efforts with broader marketing and business goals

 

The Strategy

Built an integrated partnership approach centered on consistency, authority, and amplification:

  • Always-on content: Established a steady cadence of monthly activations

  • Thought leadership: Positioned Taco executives as subject matter experts

  • Multi-channel distribution: Leveraged editorial, digital, and event-based platforms

  • Audience alignment: Targeted industry professionals through relevant, high-value content

 

Execution

  • Managed all aspects of the partnership, including strategy, planning, and coordination

  • Led monthly collaboration efforts, including recurring planning calls

  • Executed a wide range of content and marketing initiatives:

    • Social media campaigns

    • Press releases and landing pages

    • Magazine ads and digital banner ads

    • Newsletter articles and editorial features

    • Podcast placements for Taco executives

    • Webinars and “Lunch & Learns” hosted by Empowering Pumps

  • Coordinated participation in Empowering Women annual event, including sponsorship, giveaways, and speaking opportunities

 

Key Results & Impact

  • Established a consistent, multi-channel presence within a key industry platform

  • Increased visibility and credibility for Taco executives as thought leaders

  • Expanded reach across editorial, digital, and event channels

  • Strengthened long-term partnership value through ongoing collaboration and content output

  • Positioned Taco as a trusted partner within the HVAC industry

  • Created a scalable model for ongoing industry partnerships and content distribution

  • Strengthened brand authority through expert-led content and education

  • Demonstrated the value of integrated partnerships in driving sustained visibility

Jaclyn Pelopida
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