W.B. Mason Customer Trade Show
W.B. Mason Customer Trade Show
Led the strategy and execution for Bostitch Office’s presence at the WB Mason Tradeshow, designing a high-impact, interactive booth experience that drove traffic, engagement, and lead generation.
event strategy & execution
The Challenge
Standing out within a large trade show footprint
Showcasing a wide range of office and school products in a cohesive way
Driving consistent booth traffic and interaction
Managing full-scale event logistics and team coordination
The Strategy
Developed an engagement-first approach centered on interactivity, product focus, and audience draw:
Product storytelling: Highlighted key lines, including Konnect organization and lighting systems
Interactive activation: Introduced a competitive, game-based experience to attract attendees
Booth visibility: Designed a layout that encouraged flow, participation, and product discovery
Experience-driven engagement: Created a reason for attendees to stay, compete, and return
Execution
Managed full booth logistics for a 10×30 footprint, including:
Placement, carpet, electric, and overall layout
Graphics, displays, and product merchandising
Coordinated attendee logistics, including hotel accommodations and event scheduling
Secured additional brand visibility through supplier event participation
Sourced and implemented an interactive electronic game activation with live competition
Created a structured competition system with prize incentive ($100 gift card)
Showcased product lines within a cohesive, branded environment
Key Results & Impact
600+ leads generated
Became one of the most visited and talked-about booths at the show
Consistently attracted large crowds through live competition activation
Increased brand visibility and engagement compared to surrounding booths
Elevated Bostitch Office from a standard exhibitor to a high-engagement brand presence
Demonstrated the effectiveness of interactive, gamified experiences in driving booth traffic
Strengthened product awareness through hands-on, experience-driven merchandising
Reinforced a scalable approach to trade show engagement and lead generation
